We are leveraging technology to improve the wellness of the world – a vision that has informed everything we do since the early days. We’re the leading platform for the wellness services industry, streamlining business management for wellness practitioners worldwide. We’re also the creator of a global, online marketplace that connects health, wellness and beauty professionals to millions of wellness seekers. We’re making it easier for practitioners to do what they love, and helping them reach more people in their communities and beyond. We love what we do and are inspired by the amazing work our clients do helping others live happier, healthier lives.
As our Client Engagement Program Manager, you will work closely with the Director of Marketing and the VP of Marketing to implement a lifecycle engagement marketing program that increases client retention and engagement, building client loyalty and lifetime value. You will collaborate across multiple teams with an “all hands on deck” approach to the development and implementation of tactical plans that include email, content and digital marketing initiatives.
Own the development, implementation, management and evaluation of client nurture campaigns, including content drip campaigns, product rollout strategy and numerous email campaigns across multiple teams.
Test and analyze all campaign performance, including content, segmentation and cadence.
Work with the Director of Marketing to analyze and improve all communication touchpoints throughout our customer lifecycle with a focus on personalized, targeted and relevant engagement.
Utilize data-driven insights to diagnose retention challenges at key points in the lifecycle; identify opportunities to engage our clients with targeted messaging and added value.
Develop strategies for improving client engagement with various departments; proactively manage, maintain and evaluate cross-departmental email calendar to ensure appropriate segmentation, cadence and volume.
Work with the Director of Communications to provide copywriting and project management support for high-level corporate communications, as needed.
Work with the Director of Communication to optimize internal communication tactics related to product rollouts.
Work with the Community Forum leaders to optimize client engagement within these platforms.
Collaborate with general Manager, Consumer Engagement Manager and Content Strategist to plan and manage the development and distribution of high-impact, optimized content in support of retention, ARPs and engagement goals.
Comprehensive and ongoing measurement of content performance.
You have a ferocious appetite for success and the ability to plan and execute with incredible attention to detail. You have experience at a world-class or global technology company leading client engagement initiatives. You are equally comfortable thinking big picture and executing the details of a campaign. You live by the mantra “test and learn” and excel at delivering measurable results.
You are excited to work in the wellness space and thrive in a fast paced, dynamic and collaborative environment. You are comfortable with ambiguity and proactive. You love to marry compelling content and creative messaging with data-driven insights and are highly competent with the tools and techniques required to execute analysis and communicate it to internal audiences. You’re a proven high achiever and self-starter with the ability to independently deliver against strategic objectives and build business cases around new opportunities.
2-5 years of marketing experience with a minimum of 2 years in an engagement or retention marketing role
Proven ability synthesizing lifecycle. analytics and testing insights.
Experience researching and writing copy for long and short-form content pieces such as emails, whitepapers, case studies, notifications, etc.
An intuitive understanding of how best to convey personal engagement in written communications.
Experience working in a rapid, growth environment that requires flexibility and continuous innovation.
A “roll up your sleeves” attitude – the drive to do what is needed in urgent situations while maintaining a “big-picture” view and positive outlook.
Experience with loyalty programs a plus.
Familiarity with email platforms, marketing automation, tracking, analytic tools (e.g. Google Analytics, Amplitude), and Microsoft Office products (including Excel).
Undergraduate degree in Marketing, Communications, Business or related field.
MODE OF APPLICATION
Qualified and interested applicants are to forward CV to hr.edgeviewng @gmail.com or send name, phone number, position applying for to the number attached to the advert or to the message box above